Fashion has a rippling effect on people from different walks of life. It gradually gains popularity among different strata of society. To help fashion reach out to consumers, a large number of professionals are needed. Apart from fashion designing, you can find a number of exciting jobs related to fashion.
If you are not into designing but still want to remain connected with fashion, you can perform other job duties such as Fashion marketing/ merchandising/buying and forecasting in the context of every kind of wear be it the sophisticated haute-couture, ready-to-wear or the mass market and streetwear.
Basically, the fashion and the retail industry at large work as a team where fashion advisors, buyers, forecasters, merchandisers and marketers, and fashion designers play their part well and keep the industry going. If you love fashion and want to be related to this field professionally, you can take up jobs such as that marketing/ merchandising/buying and forecasting in this field. These jobs enable you to execute functions that help designers to sell their collections. As a buyer, you have to perform a number of functions such as that of a fashion buying. You’ll be entrusted with the job of buying raw material/accessories for fashion houses, buying houses, export houses and retail lines. For this, you need to have superior knowledge about the new trends that are likely to hit the market and probably which will fetch a large number of consumers. Fashion Marketing is basically concerned with making fashion reach out to a maximum number of consumers and assisting fashion designers, and retail stores to make fashion accessible to the target customers. You have to work with fashion designers, suppliers and also at the manufacturing level in order to even the process that precedes fashion designing.
You can also be highly involved in fashion by running a retail store. If you have knowledge about fashion and how the industry operates, you can open a retail store. Alternatively, if you are not too keen on entrepreneurship you can take up jobs as retail managers/executives in fashion houses and retail stores.
Fashion Forecasting is another area where you can exhibit your love for fashion and work in the industry. As the name suggests, the job includes predicting fashion trends, the colours which will be popular in a particular season or a year and the styles that are likely to become the rage over a particular period of time. The designer takes a cue from the trends predicted by forecasters and then decides upon the styles, fabrics, and colours for the clothesline they want to launch and the clothes they want to design for creating a collection pertaining to a particular season. Analysing and evaluating new trends is necessary and designers/ retail houses depend a lot on extensive market research that forecasters make. The job may require you to travel extensively to get a peek into different markets in different geographical areas. You have to forecast the new colours which will become a trend in the upcoming season, and the new styles and trends that will become popular.